Experience Design Transformation

Our technique helps organizations to move in a structured, organized, and timely way from the status quo to a company-wide practice that incorporates the full spectrum of human interaction engineering techniques and user centered design principles. This consists of five general phases, each building upon the one before it:

 

Phase 1: Understand

We begin by asking, “What experience does the target audience currently have when interacting with this company and its products and services?” and, “By what process does the organization currently arrive at its products and services?” Learn about our Experience Design Assessment Framework >>

 

Phase 2: A New Model

Next, we determine: “What is the ideal model by which this organization can achieve its experience goals within the constraints of budget, time, and resources?” Learn about our Experience-Creation Target >>

 

Phase 3: The Roadmap

We then answer the questions surrounding: “What does this organization need to do to execute on its new experience-creation model?” Learn how our Experience Design Framework maps the path forward >>

 

Phase 4: Experience-creation Transformations

Overtime, we like to check in with our clients' evolution toward true experience-creation mode. Learn how we can help keep plans on track >>

 

Phase 5: Usability and Experience Design Governance

We put in place a mechanism to ensure that consistent, cohesive policies and processes are being managed and monitored. Learn how to build a Governance model to monitor your progress >>

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