Self-Assessment QuizGauge your current experience-creation capability to understand how Ardelius can help. |
 |
Complimentary Phone Consultation |
|
The Experience Lifecycle™
The experience lifecycle™ comprises the life of a typical product experience or service experience - from initially learning about it through the stages of purchase, installation, use, maintenance, upgrade, and ultimately disposal or recycling. This cycle may span 10 minutes (for example, a French Fry carton), a few years (as with software) to several decades (for example, trains and streetcars).
Through understanding and applying the Experience Lifecycle™ to your situations, we ensure that no aspect of the user experience and customer experience is overlooked and both the organizational view and audience view are included in the design.
Organization View on the Experience Lifecycle™
An organization will have different modes of experience as it prepares or delivers the brand promise. First is the Brand Experience mode – concern about the image and perception of the organization that will entice Customers. The focus then shifts to the Product Experience itself with tangible and intangible aspects of the service – what is the experience that Users are having with the product or service? Finally, focus turns to the Service experience – are we serving our Clients well enough that they feel loyal to us, that they will continue to buy from us, that they will encourage others to buy from us?
Audience View on the Experience Lifecycle™
The way external audiences experience an organization or brand also changes over time. In Customer experience mode, they are interested in learning about and purchasing a product or service. Customers next become users as they interact with the product to achieve particular goals. Finally, overtime, Users may become Clients, signifying a long-standing relationship that comes with certain expectations given their history with the organization.
Experience Lifecycle™ Management
The Experience Lifecycle™ does not assess the importance or relevance to any of these modes of experience. Rather, it is used to provide insight into the distinct points of emphasis that require separate attention when creating an experience and manage the experience lifecycle™ in your organization.