Ardelius – ar- day -lee-us: noun . Loosely Derived from the Latin verb, ardelio. An individual who passionately communicates what he believes in. |
Experience Design Strategy Consulting Team
Ardelius is owned and operated by a core group of experience strategy consulting professionals and is supplemented by a variety of close design partners and subject matter experts who are involved based on the particular requirements of each project and client.
Tedde van Gelderen - Managing Partner
As Managing Partner at Ardelius, Tedde
infuses the firm, its services and methodology with his strong belief
that customer experience and user experience must go beyond product interfaces, services and content. It should become deeply rooted in an
organization's development processes,
design activities, people, and ultimately be reflected in their services, and products.
Tedde has more than 16 years of experience in experience design strategy, audience research and experience testing in both public and private sectors.
Tedde is a founding partner of Akendi, he was a founding partner of Maskery & Associates (currently Macadamian Usability), a design manager at Nortel Networks, Human Performance project manager at KPMG Management Consulting, and Human Factors specialist at both Philips Design and Philips Research Laboratories.
You may contact Tedde at tedde(at)ardelius.com or by phone at (416) 855-3397.